The Website is Live.

Champagne Popped.

Where are the Sales?

Imagine opening the best coffee shop in town. Stunning interior, amazing coffee. But you built it... in the middle of a deep forest where no one walks.

That is exactly what a new website looks like right after launch.

Clients often think: "I paid for the site, so my phone should start ringing now." That’s a brutal misconception. A website is just a vehicle. For the vehicle to move, it needs fuel (traffic).

Here are 3 things you must address immediately after I hand over the keys.

1. Tell Google You Exist (SEO)

You might Google your company name and find nothing. That’s normal. Google is a slow bureaucrat. It takes time (2 weeks to a month) to "index" your site.

Action Plan:

Connect Google Search Console (I do this for all my clients).

Start blogging. Google loves fresh content.

Set up a Google Business Profile (Maps). This is the fastest way to get local traffic.

2. The Fast Track (Paid Ads)

SEO is a marathon (results take 3-6 months). If you need clients yesterday, there is only one way: pay for them.

Google Ads: Someone searches for "buy concrete," sees your ad, and clicks. Expensive, but instant.

Social Ads (Instagram/LinkedIn): Show your product to people based on their interests.

3. Analytics (Don't Fly Blind)

Running a website without analytics is like driving with your eyes closed. You need to know:

Where are people coming from?

Why are they leaving the homepage?

Did they click the "Buy" button?

Google Analytics 4 setup is mandatory. Without it, you are just burning money.

Bottom Line

A website alone doesn't make money. Website + Marketing makes money.

My job as a developer is to ensure that when a visitor arrives, they convert into a customer. Marketing's job is to get them there.

Need help setting up the basics?

I include basic SEO and Analytics setup in my development packages. Let’s do it right from day one.